Budding Afghan-born Vancouver rap artist Kresnt is back with new visuals for his popular Nani Beats-produced “Immortalized (Remix).”
Featuring Toronto artist Roney, and follow Vancouver artist Eric Reprid, the new video was directed by Zectrix, who also directed Kresnt’s “Northern Bars” video which dropped in November.
Roney in the “Immortalized (Remix)” video
Roney, representing DGC, is currently promoting his album Versatile which is charting on Apple Music, while Reprid, known for his high energy style, just released a new track last week titled “Basement.”
With the lyric video for the “Immortalized (Remix)” already reaching 60,000+ views, there’s no doubt this new Zectrix-powered visual will make a huge impact for the artists involved.
Eric Reprid in the “Immortalized (Remix)” video
With that said, Kresnt has a lot in the works for 2020 including a big tour set to launch in June. He provided Vancouver’s 100k audience a sample of his live performance during the 420 Festival this year with Cypress Hill, as well as a sold out concert in Vancouver last December.
He also just released a new song with audiodrugz called “Jumuah,” which follows another collaboration with audiodrugz which dropped earlier in the month, “Overtook.”
We asked Kresnt about the meaning behind the new record:
“Jumuah is a Muslim holy day of prayer which happens every Friday—the word itself means Friday prayer. It’s a time when Muslims gather and pray which is known as namāz. As a Muslim-Canadian who is also an artist, it’s tough to find the balance between my religion and also day-to-day life, hence the track says, ‘Friday afternoon I should have been on Jumuah.’ Then I continue talking about the rap game and the day-to-day struggles.”
“Immortalized” is HipHopCanada’s Song of the Day. You can find the song (and “Jumuah” on various digital streaming platforms including Apple Music and Spotify.
