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Twitter X: Will the X factor kill Twitter? Brand gurus weigh in
“What’s in a name? A lot, apparently. The change in the Twitter logo has left users, business gurus and branding strategists baffled. No one seems to see sense in the move. Could it mean the start of the end of Twitter? Are Twitter’s heydays over? Brand gurus Santosh Desai and Harish Bijoor weigh in on Musk’s Twitter in a chat with Shweta Punj. So will the X factor kill Twitter?” – moneycontrol
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