Peruvian-American rapper-songwriter Lateb (of the Heddshotts collective) takes everyone on a A.I. journey of pain with new video Snakebite. Director Rose Glen ran hundreds of simulations to edit and piece together an emotional storyline of a toxic relationship.
Produced by Jon Glass, the music is playful, sorrowful and bassy.
“It was written as a flip to a close personal friend’s relationship who couldn’t give up a toxic relationship no matter how hurt they were,” says Lateb.
“When I wrote the song I put myself in their shoes and wrote it as if I was them. It’s supposed to be heart wrenching, self loathing, and somewhat different thematically from what I am known to rap and sing about.”
Check it out now on YouTube and your preferred digital streaming provider.