TLDR: Sean Campbell and Trey Anderson of the streetwear brand Lonely Road Club talk limited drops, hip-hop influences and building community in Victoria, B.C.
For Lonely Road Club, the appeal starts with wearing something you had a hand in creating. Sean Campbell and Trey Anderson built the Victoria, B.C. streetwear brand around that impulse, turning their own taste into limited releases and a downtown storefront.
Founded in 2020, Lonely Road Club began gaining sales momentum in 2022 before opening its flagship on May 1, 2023. Campbell and Anderson name Supreme, Celine and Rhude among their inspirations, with hip-hop, painting and fashion feeding their ideas.
Sean Campbell and Trey Anderson of Lonely Road Club
Scarcity is part of the deal. Once a release sells out, the pair say it stays gone. Their matching sweatsuits have become a customer favourite, combining comfort with the versatility to move between a concert and dinner without an outfit change.
But exclusivity does not mean keeping the community outside. The pair report donating more than 250 items locally, while T-shirt swaps and vintage markets give people reasons to gather beyond the latest drop. Bigger events, giveaways and additional stores are on their radar.
Ahead of their FW26 pieces, Campbell and Anderson speak with HipHopCanada about building Lonely Road Club, trusting their decisions and finding room to experiment. Their ambitions extend beyond clothing: they want to keep bringing Victoria together while taking LRC to new places.
Lonely Road Club Interview
HipHopCanada: Where did the Lonely Road Club name originate from and what is the story behind its meaning how did it all start?
Lonely Road Club: The name Lonely Road Club came about five years ago. We wanted something that was unique and something that people will remember if they hear it. Another huge factor was the abbreviation “LRC.” Being able to have a nice abbreviation was a huge marketing idea for us and had to be done. It reminded us of when people don’t want to say your full brand name like “Louis Vuitton” so they say “LV” instead. It sounded really high end to us.
HipHopCanada: Three brands that inspire you right now?
LRC: 1. Supreme 2. Celine 3. Rhude.
HipHopCanada: What is the goal you want people to feel when they wear your brand? And what demographic are making clothes for?
LRC: The goal when you wear LRC is to feel confident and exclusive. When people buy from us they know it’s all limited pieces and the chances of someone having the same article of LRC is rare. We never restock, to make sure people feel the scarcity in our products. The chances of it being sold out forever adds a nice touch when you go to wear your exclusive LRC piece.
HipHopCanada: The brand has been around since 2022 then you opened your flagship store in downtown Victoria in 2024. What has the response been like these past four years? What do you look forward to achieving in the next four?
LRC: We were founded in 2020 but didn’t actually start until 2022, really getting sales… and then we opened on May 1st 2023, our flagship location. The response has been amazing, from the local community to online, constantly selling out every release. We’re also giving back to the community anyway we can, with over 250+ items donated locally through LRC. We plan to really scale operations now in the next four years with new stores and online growth.
HipHopCanada: What do you think separates your store from other businesses in B.C? And how do you stay original in such a competitive market?
LRC: We separate ourselves by always trying new things. We don’t want to be known for one thing or item when we could be known for a lot of different items and categories inside the brand. Comparing our stores to others in B.C., you can’t really compare when you create your own ideas and products because it’s unique. We just try to stay focused on what we like and anything after that we can’t really control.
HipHopCanada: Known for releasing exclusive capsules that will never get restocked, What has been your most popular drop so far? Why do you think it was a hit?
LRC: Our most popular items have to be our matching sweatsuits. The versatility of them is definitely why we have had success. Because of the high-quality fit and feel, our customers feel confident wearing them anywhere from shows to restaurants. We think it’s also due to the fact that they are so comfortable. You kind of lean towards wearing them every time you go to your closet because it just feels right.
HipHopCanada: What has been the biggest challenge running an independent brand in Victoria B.C?
LRC: With anything independent, you’re going to deal with issues. But you just have to stay focused, think of new ways to solve them and kind of just work hard to get ahead.
HipHopCanada: What advice would you give young entrepreneurs either inspired by your business or starting their own?
LRC: I would say stay focused, get ahead, be confident in your decision and your brand. No one is going to take your brand or anything seriously if you don’t even believe in it yourself. Go all in.
HipHopCanada: Any passions or hobbies you are into outside of the fashion industry?
LRC: We both enjoy cars and traveling. Hopefully, we keep working hard so we can upgrade and keep learning about new cars.
HipHopCanada: We have seen your brand on multiple musicians, athletes and actors over the years. Is there anyone in specific you would like to see wearing LRC?
LRC: Honestly, no. Anyone who supports and spends their hard-earned money deserves to wear LRC.
HipHopCanada: Street wear is culture what music, art or subcultures influence LRC the most?
LRC: Streetwear and hip-hop go side by side through history, so most definitely music is a big one. We both listen to all types of music, especially hip-hop and rap. Also, art. We both really enjoy paintings and other clothes as well.
HipHopCanada: What is your take on Canadian hip-hop?
LRC: Canadian hip-hop is growing. Definitely not on the scale of the US, as they have more outlets and opportunities. But definitely, the scene in Canada is evolving and growing in a good direction.
HipHopCanada: Known for organizing t-shirt swap events and local vintage markets for the community what else can Victoria expect and look forward to from LRC in the near future?
LRC: More giving back to the community and trying to evolve any way we can, in all aspects. We want to throw bigger giveaways, bigger events and just bring the city together as much as we can.
HipHopCanada: Any Last words or shout outs?
LRC: Shoutout to all the support. It means so much to us. Can’t wait to show you all the new pieces for FW26.
Lonely Road Club is located at 639 Johnson St. in Victoria, B.C. Visit LonelyRoadClub.com to check out their latest collection (after the countdown expires). You can follow them on Instagram @LonelyRoadClub.
5 Ways to Support HipHopCanada:
- Submit Your Music
- Follow Canadian Fresh (HipHopCanada’s Spotify Playlist)
- Follow us on Instagram
- Follow us on X (Twitter)
- Like us on Facebook
