TLDR: NorthSideBenji is hack with the “Harder to Please” video surges as the Canadian star readies his MiseryLovesCompany album and a coast-to-coast tour across Canada.
Canadian recording artist NorthSideBenji returns with “Harder to Please,” a sleek new single that doubles as a mission statement. The track is a measured flex, a cold-eyed inventory of growth and scars that arrives with purpose: MiseryLovesCompany, his next album, lands Sept. 19, and Benji’s setting the table with precision. Since premiering on Sept. 4, the “Harder to Please” video has already cruised past 85,000 views.
The new video follows Benji’s Quintana Mills-assisted, and Money Musik-produced “Latest Trends,” which has amassed just under 200K views since premiering in May.
“Canadian Trap&B talent NorthSideBenji makes a striking comeback with his latest single, ‘Harder To Please,'” writes GRM Daily. “The reflective cut unpacks the weight of emotional growth, shifting priorities, and the heightened expectations that arrive with both experience and success.”
On the record, NorthSideBenji lets negative space do the talking—tight drum programming, crystalline keys, and a vocal that floats between confession and control. MiseryLovesCompany looks primed to scale up his sound without sanding down the edges that made early singles stick.
The MiseryLovesCompany Tour opens in London, ON on Oct. 8 and closes in Vancouver on Oct. 26, with stops in Montreal, Toronto, Kitchener, Calgary, Edmonton, and Winnipeg. It’s a compact, statement run aimed squarely at fans who’ve been waiting for the next era. Click here to buy tickets.
“Harder to Please” frames that era with intent: less compromise, more clarity. If the album sticks the landing and the tour does what it should, NorthSideBenji’s fall campaign could read like a blueprint.
Click here to pre-order MiseryLovesCompany.
