TLDR: The new Tyler, The Creator video “Noid” from the upcoming album CHROMAKOPIA is already taking the world by storm, offering a hauntingly paranoid twist on his signature rock-rap fusion.
Tyler, The Creator is back in the spotlight with his latest single, “Noid,” and the self-directed video is already trending at #4 on YouTube’s music charts. The self-produced track from his highly anticipated album CHROMAKOPIA dropped just ahead of its full release on October 28, 2024, and it’s setting the stage for a new chapter in his career.
“Noid” opens with a warped rock-rap hybrid, channeling Tyler’s most paranoid alter ego yet. As Pitchfork notes in their glowing review, “‘Noid’ makes a sharp turn to the flip side with his own mangled version of Rockwell’s ‘Somebody’s Watching Me.’ All around the walls are closing in.”
The track samples the Zambian rock band Ngozi Family’s 1977 hit, with punchy guitar riffs and drum beats that feel ripped straight out of a Twilight Zone episode. Fans are calling it one of Tyler’s most raw and frenetic tracks yet, as he growls, “Motherfucker, I’m paranoid,” evoking the energy of his older albums like Wolf and Cherry Bomb.
Tyler, The Creator’s last project, CALL ME IF YOU GET LOST, was a celebration of his success, but “Noid” sees him reckoning with the pressures of fame in a much darker way. The video has already amassed over 5 million views on YouTube since its premiere, and it’s showing no signs of slowing down as it climbs the charts.
With CHROMAKOPIA set to drop in just a few days, fans are eagerly awaiting to see how Tyler will further evolve his signature sound. The self-produced album will feature all tracks written and arranged by Tyler, marking another step in his genre-blending musical journey.
