Connect with us

Hi, what are you looking for?

HipHopCanada.comHipHopCanada.com

News & Press Releases

Nike locks in Kevin Durant for life, joins LeBron and Michael Jordan in exclusive club

NBA star Kevin Durant has signed a lifetime deal with Nike, joining an exclusive group of athletes that includes LeBron James and Michael Jordan. The partnership began in 2007 and has resulted in 15 signature shoes, with a 16th on the way. Durant’s EYBL program and the Durant Family Foundation have also worked with Nike on court renovations in underserved communities. The deal includes footwear, apparel, and a community and charitable initiative supporting grassroots basketball. Durant expressed his excitement about the future and being part of this rare company. (Photo Credit: Mark Sebastian)

Kevin Durant Image

More Stories

The World

On March 24, the Future of Sport in Canada Commission released its final report and recommendations for change. The commission was struck following a...

Features

TLDR: The history of sneakers shows how athletic footwear evolved into global cultural icons, shaped by hip-hop, celebrity influence, fashion trends and a booming...

Features

When Snoop Dogg swaggered into Swansea wearing a Swansea City hoodie and beanie, it felt surreal. The American rapper took his seat at the...

Features

TLDR: A single reference to Canada during the Super Bowl halftime show positioned Bad Bunny at the centre of a larger conversation about Latin...

The World

On Dec. 26, 1926, 16,000 hockey fans packed Madison Square Garden to witness the birth of a rivalry between the New York Americans and...

The World

TLDR: Carleton University’s Liam Cole Young looks at how sports betting ads are transforming how fans watch games, from Super Bowl broadcasts to Olympic...

The World

TLDR: What the NBA’s all-time shortest player Muggsy Bogues teaches about self-belief and interests, and why confidence often matters more than biology in shaping...

The World

Game Plan. Best Ever ’88. Own the Podium. The messaging from the Canadian government’s Olympic high-performance sport initiatives over the past 50 years makes...