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Nike locks in Kevin Durant for life, joins LeBron and Michael Jordan in exclusive club
NBA star Kevin Durant has signed a lifetime deal with Nike, joining an exclusive group of athletes that includes LeBron James and Michael Jordan. The partnership began in 2007 and has resulted in 15 signature shoes, with a 16th on the way. Durant’s EYBL program and the Durant Family Foundation have also worked with Nike on court renovations in underserved communities. The deal includes footwear, apparel, and a community and charitable initiative supporting grassroots basketball. Durant expressed his excitement about the future and being part of this rare company. (Photo Credit: Mark Sebastian)
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