This past week, the heartbeat of SXSW pulsated with anticipation as ACL Live at The Moody Theatre played host to Rolling Stone’s Future of Music Showcase. It was a monumental event spotlighting the brightest emerging stars in the music industry. Presented by StockX, the showcase featured a dynamic lineup of artists poised to redefine the future of music.
On a vibrant Thursday evening, ACL Live at The Moody Theatre became a beacon of musical excellence as a stellar lineup of hip-hop, afrobeats, and R&B artists set the stage ablaze. Budding talents Flo Milli from Mobile, Alabama, Swazi-born producer and DJ Uncle Waffles, Ghanaian singer and rapper Black Sherif, and rap duo Flyana Boss each brought their own distinct style and energy, captivating the crowd with their infectious songs and dynamic performances.
Uncle Waffles at the Future of Music Showcase, SXSW (Dusana Risovic / Rolling Stone)
But the night was more than just a concert—it was a journey into the heart of music itself. The festivities kicked off with a riveting presentation by Preacher, courtesy of the innovative minds behind ~Pourri, setting the stage for an unforgettable experience. And when special guest Pheelz took the spotlight, his electrifying presence only intensified the already charged atmosphere.
As the evening unfolded, attendees were treated to the tantalizing flavors of Bacardi specialty cocktails, enhancing the ambiance of the event. With every sip, guests were transported deeper into the immersive experience, with the future of music bouncing through the airwaves. It was a night where creativity collided with innovation, and the true spirit of hip-hop thrived in all its glory.
Black Sherif at the Future of Music Showcase, SXSW (Dusana Risovic / Rolling Stone)
Last year’s inaugural showcase drew in an impressive 12,000 attendees over four consecutive nights, featuring a roster of 24 artists who left a lasting impact. Coinciding with Rolling Stone’s Future of Music print issue hitting newsstands in April, the showcase highlights talent featured in the second annual Future 25 list. These are the artists who have the Rolling Stone staff buzzing with excitement, poised to make their mark on the music industry in 2024 and beyond.
As the lights dimmed and the music faded into the night, Rolling Stone’s Future of Music Showcase at SXSW proved to be a testament to the power of emerging talent and the unwavering commitment to pushing the boundaries of music.
Flyana Boss at the Future of Music Showcase, SXSW (Dusana Risovic / Rolling Stone)
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