Today, Compton artist Problem teams up with Wiz Khalifa to release an upbeat and encouraging new single “4 The Low.”
The accompanying Mike Marasco directed visual spotlights independent cannabis brands directly on its ticker and rolling headlines while also showcasing the health and economic benefits of legalization. Produced by Problem himself alongside Grammy-winning producers Mike & Keys and Vangogh, the song turns the profit towards minority owned businesses with soothing beats and a whistling melody.
“This video was designed to shine a light on minority-owned cannabis companies,” Problem explains.
“We have been imprisoned and shunned for the use and distribution of marijuana. It’s a slap in the face to watch these big brands come in and profit with the new legalization while our people are still locked up. It must change. With Wiz being a God in the cannabis world, I appreciate him taking this opportunity to show love to others in the space.”
He continues, “As for me, I’m new to this industry business wise, so I would like to use this opportunity to introduce the world to my two newest endeavors… ‘Bennys’ – everybody’s favorite pre-roll! – and my Coffee & Kush Mugs! Stay tuned for more exciting announcements from both of these brands.”
Additionally, Problem is partnering with Vancouver company Burb to be their West Coast ambassador and help the BC-based private retailer expand to the West Coast.
Burb is honouring the legacy and designing the future of cannabis culture through its network of licensed retail stores, cut/sew apparel and weekly podcast hosted by David Hershkovits (co-founder of Paper Magazine). Their stores act as community centers that celebrate the plant and preserve the culture associated with it.
You can find “4 The Low” on YouTube, and various digital streaming platforms including Apple Music and Spotify via Diamond Lane Music Group. Click here for mor information about Burb.
You can follow @Problem354 and @ShopBurb on Instagram.
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