If you’ve been following Pilla B via his Instagram stories in the last few months, you know that the Toronto rapper has been pretty much non-stop. He was recently in Atlanta for A3C and spent some time in the studio there too.
His grind continues with a push for his track “Be About It” off of his debut album 1YTD released earlier this year via Public Records and Universal Music Canada.
Pilla B in “Be About It”
The video has all Canadian hands on deck – directed, shot, and edited by Jake Fair and was produced by Quiet As Kept. Fair is known for his seamless transitions and multi-layered visuals, matching Pilla B’s energy perfectly.
“Be About It” opens with a reference to Paid in Full, the cult classic movie starring Cam’ron and Mekhi Phifer, and features cameos from Daddy Rambo and DJ Mastermind.
After the homage to the iconic scene, the video follows Pilla B to popular locations in Toronto that he selected with his team to “evoke the notion of being everywhere and nowhere at once.”
“A lot of people say they know where I’m at and all that gangster shit,” said Pilla B (via media release).
“Or a lot of other people feel like I’ve gone somewhere else – like I ran away since I been shot, but I’m still right here.”
You can check out the “Be About It” video below along with the accompanying press release. 1YTD is available on all major streaming platforms including Spotify.
Pilla B releases music video for “Be About It”
Third single off debut album, 1YTD
Recording artist Pilla B drops the highly anticipated music video for “Be About It” today. With it’s easy flow and laid back tempo “Be About It” emerged as the fan favourite track off Pilla B’s debut album 1YTD released earlier this year via Public Records and Universal Music Canada.
Featuring an all Canadian production team, “Be About It” is directed, shot and edited by Jake Fair and was produced by Quiet As Kept. Fair’s signature style is apparent throughout the video – seamless transitions and multi-layered visuals to match Pilla B’s energy.
The video begins with a reference to the cult classic movie “Paid in Full” and features cameos from Toronto personalities Daddy Rambo and DJ Mastermind. After the homage to the iconic scene, the video follows Pilla B to popular locations among locals in Toronto. The locations were specifically selected to evoke the notion of being everywhere and nowhere at once.
Pilla B in “Be About It”
Pilla B explains his thought process behind this song saying: “A lot of people say they know where I’m at and all that gangster shit. Or a lot of other people feel like I’ve gone somewhere else – like I ran away since I been shot, but I’m still right here.”
“Be About It” is a record that displays Pilla B’s unique ability to channel difficult personal experiences in to music that in Pilla B’s words are: “catchy bangers.” Pleasant melodies often accompany harsh lyrics that vividly speak to his personal life experiences. Honest and raw – Pilla B’s charismatic personality compels listeners to follow his journey from tragedy into triumph.
“Be About It” is the third single off 1YTD
About Pilla B
Born with a strong sense of melody and an irrepressible charm, Pilla B is adept at creating hooks and choruses that stick with his audience. Pilla B’s wit and vocal dexterity booms across speakers and reverberates throughout people.
Pilla B is a new and exciting recording artist emerging from Rexdale, Toronto. Pilla B’s sound is at-once gritty, visceral and soulful. A big personality, Pilla B lights up the room he is in. Fun loving and a joker, his personality belies the trauma and often disguises the pain he carries.
“Be About It” was directed by Jake Fair.
Unapologetic and brash, his music booms through speakers and tells authentic stories of Toronto street life. Emerging from the city’s underground, his music introduces Pilla B as an artist arrived.
His current project, 1 Year To Date or 1YTD is a reflection of Pilla B’s current mind state and progress. Released on May 11th, 2018 – the project marks one year to the day since Pilla B was shot and his best friend and frequent collaborator, Yung Dubz, was murdered next to him. Produced entirely by Harley Arsenault, 1YTD is Executive Produced by Noah “40” Shebib.
1YTD is a public snapshot of Pilla B’s emotional state and feelings over the last year as he has privately worked to grow and progress as both an artist and an individual.
You can follow @_PillaB on Instagram.
