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J. Cole releases the “Applying Pressure” video in support of The Off-Season

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J. Cole (Photo: Kee1992/CC-BY-SA-4.0)
J. Cole (Photo: Kee1992/CC-BY-SA-4.0)

J. Cole is pulling out all the stops on his promotional roll-out. A few moments ago, he released the latest music video in support of his sixth studio album, The Off-Season, which dropped on May 14th.

The latest video is for “Applying Pressure,” one of two songs on the 12-track released written and produced solely by Cole. The other song is “Close.”

“Applying Pressure” was directed by Scott Lazer, who was also responsible for Cole’s Applying Pressure: The Off-Season Documentary, which came out a few days before the album.

You can find the song and The Off-Season album on Spotify and various other digital streaming platforms via Dreamville.

You can follow @RealColeWorld on Instagram.

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