OVO Sound recording artist Baka Not Nice has released fresh visuals for his latest track, “UP.”
The Jon Primo-directed video follows Baka through alleyways and street art-laden lots of Los Angeles, dancing and celebrating with his crew as he reflects on his achievements.
Scene from the “UP” video
2019 saw the release of Baka Not Nice’s no long talk. EP. The project spawned hits, including his standout “My Town” (featuring Giggs), which was featured on the OVO Sound-powered Top Boy soundtrack. Baka was also a key opener on Drake’s spring Assassination Vacation arena tour in the UK.
“UP” can be found on various digital streaming platforms including Apple Music and Spotify. Peep the new video below.
You can follow @BakaNotNice on Instagram.
