Rising Richmond rapper Nettspend drops his new track “F*CK SWAG,” showcasing his distinct digitized flow over a warped, bass-heavy beat produced by We Gone Be OK! The song, which he teased at Warsaw’s CLOUT Festival, was released with a trippy, Cole Bennett-directed video. Check out the video below along with the accompanying press release.
Today, Richmond, Virginia, rap phenom Nettspend drops “F*CK SWAG,” reminding listeners why FADER places him within “Gen-Z’s most promising class of hip-hop innovators.” Blessed with a brightly distorted beat, the track finds the rising star leaning into his own legend with his signature woozy, digitized flow. Listen HERE and watch the “F*CK SWAG” video, directed by Cole Bennett, below.
The teen artist has steadily been captivating fans across the internet and from stages around the world. “F*CK SWAG” has been highly anticipated since Nettspend debuted an early version at Warsaw’s CLOUT Festival — fittingly, one of the new song’s most quotable boasts shouts out the country he was in at the time: “Yeah, I went to Poland, do you still think that I’m jokin’? / Yeah, ain’t no Wock’ in Poland, but we got some poles in.”
With production from We Gone Be OK! (Destroy Lonely, Glokk40Spaz), “F*CK SWAG” sounds like drums rattling out of broken speaker cones, keys that feel equally warped and uplifting, and an earthquake’s worth of bass rumbling underfoot. The Cole Bennett-directed video matches that dark, trippy energy, placing Nettspend in a small wood-panelled room with a crystal chandelier while he rages amid water pouring down from the ceiling.
Nettspend has been on a wild run for 2024, turning heads with singles like the chiming, intoxicating “nothing like uuu” while serving up an endless stream of collabs with peers — rappers including OsamaSon, xaviersobased, Yung Danzy, and freemyswag, not to mention producers like EvilGiane (Earl Sweatshirt, Kendrick Lamar, 03 Greedo).
He’s also been on the road. Among other highlights, his summer Let’s Create Art Tour inspired THE FACE to report that, “The 17-year-old, who looks like a fresh-faced Kurt Cobain, instigated massive moshpits at his debut London show at Village Underground in June and had sweat-drenched fans mobbing the merch stall.” And Nettspend’s ongoing festival run — including stops at Brooklyn’s Restless Fest, CLOUT, Vienna’s Rolling Loud Europe, and The Lyrical Lemonade Summer Smash in Bridgeview, IL — has also sparked coverage, with Vulture calling his Rolling Loud California appearance “one of the most hyped sets of the weekend.”
As far as his fervent online following has confirmed, Nettspend’s first song hit SoundCloud in late 2022 — but he made his entrance last year with the fittingly titled Kickdoor mixtape before landing “Shine N Peace” on No Bells’ “Best Internet Rap 2023” and The New York Times’ all-around “Best Songs of 2023” roundups. The Times then placed Nettspend on their list of “7 Artists Shaping the Sound of 2024,” raving that “the teen rapper stands out for a flow that’s cheerily slurry, rapping over beats that convey both exuberance and disorder.” Rolling Stone dubbed him among “the vanguard of underground rap,” and i-D went deep in a lengthy profile.
