Budding content creator What’s The Dirt? recently dropped a half hour long video about the growing feud between Kendrick Lamar and J. Cole.
“J. Cole & Kendrick Lamar have been at the top of the food chain for a very long time. Many people feel that these two are close friends but this is very likely not the case at all. J Cole has developed a sense of hunger for that #1 spot and he seems to be willing to do anything to reach his goal.”
Almost as if they could sense a development coming, What’s The Dirt dropped this video just before things got even hotter—and it’s a good thing too since he put the existence of his channel on the line to show how confident he was Kendrick would reply. As one YouTube commentator put it:
“I’m convinced Kendrick saw this video and went ‘You’re right…I should respond! ✍🏽🔥'”
So far WTD has pulled in over 1.25 million views on this video since publishing it on March 16. The video follows WTD?’s breakdown of the Drake vs. Kendrick Lamar beef, which has over 2.13 million views since premiering in Nov. 2023.
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