Long-standing champion of independent music streaming, SoundCloud, has announced an exciting new partnership with Solid Foundation Management, a division of QC Media Holdings, founded by CEO Pierre “P” Thomas and COO Kevin “Coach K” Lee in 2013. Yesterday, a press release was posted in the SoundCloud Newsroom explaining the details of the new venture.
NEW YORK, NY (February 22, 2022) – Today, SoundCloud announced it has entered into a joint venture with Solid Foundation, the management and creative services arm of the media conglomerate, QC Media Holdings, both owned and operated by music industry veterans Kevin “Coach K” Lee and Pierre “P” Thomas. In this deal, SoundCloud, the largest resource for A&R in the world, and Solid Foundation, a full-service artist management company, join forces to discover new talent and revolutionize artist partnerships by empowering creatives with bespoke resources, tools and access.
As part of the joint venture, QC Media has made an investment in SoundCloud and as a result, Lee, Thomas and their Atlanta-based Solid Foundation artist management team will work collaboratively with the company to identify, invest in, and foster the careers of artists featured on the platform. Collectively, this ground-breaking deal will apply a combination of deep industry experience, proprietary data & insights and resources to create custom A&R programs for selected artists inclusive of development, distribution and marketing and artist services.
“Coach K and P are two of the most influential voices in music, having identified, developed and grown some of the most successful hip-hop acts of our time,” said Eliah Seton, President of SoundCloud. “With this deal, we’re bringing together SoundCloud, the largest A&R source on the planet, with the creative genius of Coach and P. We are excited to partner with them in this innovative way as together we amplify the voices of who’s next in music.”
Lee and Thomas have been influential in the music industry for decades, having shaped the careers of some of today’s most successful artists like Young Jeezy and Gucci Mane before going on to found Quality Control Music where they developed chart-topping artists on their roster including Migos, Lil Yachty, Lil Baby, City Girls, and more.
“With our years of ear-to-the-street skills coupled with SoundCloud’s endless stream of talent and powerful data pointing to what is authentically bubbling up in the scene I can’t think of a better merging of passion, intel and skill sets to create countless new paths for emerging artists. We are beyond excited for this partnership.” -Pierre “P” Thomas
“There is nothing more important to our process than discovering new artists, so partnering with SoundCloud, one of the most important hotbeds of talent, is incredibly exciting to us. Their data merging with our time-tested way of cultivating and building artists will be a blend to be reckoned with!” -Kevin “Coach K” Lee
The deal demonstrates SoundCloud’s commitment to curating artist partnerships that offer flexibility, for both artists and industry partners, with customized and collaborative relationships aimed to empower artists to own and control their rights and creative process. This announcement comes off the heels of previously announced partnerships with multi-platinum rapper, Lil Pump and award-winning singer, Tekno.
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