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Digital illustration of rapper R.O.Z performing on stage in sunglasses with a vibrant crowd, beside a brick wall poster for the R.O.Z & Friends 15th Anniversary concert in Winnipeg.

News & Press Releases

EMB Turns 15: R.O.Z & Friends Brings Winnipeg Hip-Hop Together

TLDR: The R.O.Z & Friends concert celebrates the EMB 15th Anniversary in Winnipeg on Sept. 28, spotlighting the city’s hip-hop legends and future stars.


On September 28, Winnipeg’s Park Theatre will transform into the epicentre of Canadian hip-hop as R.O.Z & Friends hit the stage to celebrate the 15th anniversary of EMB Music Group. More than just another rap show, this night marks a milestone for the label that carved its way out of Winnipeg and built a name across Canada’s music landscape.

Headlined by R.O.Z, EMB’s flagship artist and a voice that has consistently bridged the underground and mainstream, the event doubles as both a reunion and a glimpse into the future. Sharing the spotlight will be a stacked lineup of Winnipeg heavyweights and new school innovators. Expect performances from the melodic powerhouse LAVI$H, the city’s street anthem-maker YK The Mayor, breakout star YSN FAB, lyrical architect Max Winds, and more. Myazwe, Chris Bxnnxtt, Qway C, and DJs DMixx and Shemar round out a roster that screams hometown pride.

With R.O.Z & Friends, EMB Music Group promises a night that honours Winnipeg’s golden era of hip-hop while introducing fans to the artists defining its next chapter. Exclusive 15th Anniversary and FFO (Far From Ordinary) x EMB collaborative merch will be available on-site, offering die-hard supporters a piece of the movement. Fans can also snag raffle tickets for a chance to win prizes courtesy of local businesses, with winners announced during intermission.

The night is all-ages, making it a rare opportunity for younger fans to experience live performances from artists they’ve only streamed. For the older heads, it’s a chance to reconnect with the sound that helped put Winnipeg on the hip-hop map.

R.O.Z & Friends will be a community gathering, a time capsule, and a forward push rolled into one. Winnipeg hip-hop has always had grit, hustle, and undeniable talent, and, on Sept. 28, EMB Music Group and R.O.Z will remind the city, and the country, exactly why.

For more info and tickets visit EMB Music Group.

Official flyer for the EMB anniversary event, R.O.Z & Friends
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