TLDR: KSI addresses the negative reaction to his song “Thick Of It” featuring Trippie Redd, calling the hate forced and reacting to social media memes and comments.
The internet remains buzzing with chatter about the new KSI single, “Thick Of It,” but it seems like he’s not really sweating the criticism. In fact, in the new rage-baiting video “THE HATE ON MY MUSIC IS FORCED,” it seems like he’s riding the wave of negative comments and turning them into free publicity.
KSI’s latest track may have stirred up its fair share of detractors, with some fans complaining about “corny verses” and a “generic beat,” but instead of letting the haters get to him, KSI appears to be leaning into the backlash as part of his marketing game.
Critics have labeled the Trippie Redd-assisted song “terrible,” but to KSI, the flood of opinions—good or bad—only fuels the conversation around his music. Whether it’s a slick play or just part of his strategy, the online negativity keeps his name trending and the clicks rolling in. There’s speculation that KSI’s team may even be taking advantage of the criticism to promote the single, adding to the chaos to ensure it stays in the spotlight.
Whatever it is, it seems to be working as “Thick Of It” is currently the top item on YouTube’s Trending for Music chart with over 11.4 million views on YouTube since premiering on Oct. 3. The more recently released “Thick Of It” lyric video has brought in another 2.3 million views.
After all, in an era where engagement matters more than pure admiration, KSI knows that hate-watchers count just as much as die-hard fans. It seems he’s fully aware that the louder the hate gets, the more his music dominates the conversation—proving that, love it or loathe it, the guy knows how to keep people talking.
This is the second “organic” video KSI has released addressing “Thick Of It” feedback, and our post on it a few days ago has been one of the most popular pieces of content we’ve posted this week. Clearly, KSI has eyes on him and is doing something right.
