A few weeks ago, I had the pleasure of connecting with up-and-coming Toronto artist Bebeboy as he was set to drop his latest project, 2SWEET. In a brief exchange, we discussed everything from the project’s inspiration to working with his brother and frequent collaborator Bounce Zaddy, and how the global pandemic helped channel the focus needed for putting together a solid release.
The listening party, which took place at Toronto’s Get Fresh Company, ended with a full run through of 2SWEET from front to back, which was well-received by those in attendance. It starts with the OUHBOY-produced title-track “2SWEET,” which perfectly sets the tone for the rest of the 9-track project. The jungle-type trap banger then leads into the second official single, “Touch Me,” which is quickly becoming a fan favourite. But before “Touch Me” saw the light of day, Bebeboy was already building serious excitement for 2SWEET by kicking off the promotional campaign with the catchy bop “Cashy.”
Logik Dat Lad, Bebeboy & King Cut
The energy brought forth on the Dee B-produced “Cashy” made the song a natural to be selected as 2SWEET’s lead single.
“Whenever I first heard UK/New York drill, it captivated me right away,” Bebeboy explained.
“The bops they had mixed with the hard-hitting bass had me going crazy. I hit up my guy Dee B, who’s produced for Rico Nasty and other well-known artists. He sent through the record, the first 10 seconds had me and the rest was history. ‘Cashy’ felt so natural, it was pure energy! After making 2SWEET, I knew ‘Cashy’ had to be the single off the tape.”
The video for “Cashy,” which premiered on 6ixBuzz on Aug. 5, was was shot and directed by Leo Lewin and Nino Luey (aka NV), who has worked with Bebeboy in the past.
The Saint Cardona and Yung Swisher-produced “Touch Me” is arguably the biggest record on the project, and the crowd let their appreciation for the song known when it blessed the speakers.
The track brilliantly showcases Bebeboy’s versatile flow and his overall growth as an artist since first hitting the scene as Cardo Antonnio. Not to mention, the beat slaps!
The video for “Touch Me” was directed by NV, and is the latest visual released in support of 2SWEET. It’s unclear which song will get visual treatment next, but don’t be surprised if it’s the title track or “Raining,” which is especially meaningful to the young MC.
“‘Raining’ was produced by me, that one holds a close place… I was going through it with a girl, found out things I didn’t want to find out. I was in the studio one day and I just needed to express myself in every way, from production to lyrics. I don’t think I would have found a producer to capture my vibe at that moment so I took it upon myself to see it through to the end.”
Overall, Bebeboy and his team are working hard to get 2SWEET to the masses, and believe firmly that it’s his best body of work to date.
“I wanted to color the city different than all the records and sounds coming out of it and I’m confident I did just that,” Bebeboy said of the release.
“I’m just excited for people to hear 2SWEET, I put all my energy into it, came from the heart and soul. 2SWEET is by far my greatest body of work. The rest is set in stone, BEBEBOY to the WURLD.”
“Touch Me” is HipHopCanada’s Song of the Day. The single and the rest of the 2SWEET are available on various digital streaming platforms including Apple Music and Spotify.
You can follow @BebeboyWurld on Instagram.
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Written by King Cut and Jesse Plunkett for HipHopCanada
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