TLDR: In this new video, Shad lets “Rain” unfold against Dawson City scenery, turning the music into something quiet, reflective, and rooted in place. A spontaneous shoot, captured fast and loose, becomes a fitting companion to Shad’s Start Anew era.
There’s a restless energy running through the “Rain” music video that feels baked into every frame. Shot in Dawson City, Yukon while Shad and director Sam Tudor were both in town for the Dawson City Music Festival, the clip doubles as a fleeting travelogue and a grounded statement of purpose for the Start Anew era.
The “Rain” video was essentially born out of a spur-of-the-moment idea. Tudor reached out while they were sharing time in beautiful Dawson City, proposing they shoot something before their flights home. With just about two hours to spare after a late night of watching bands under the midnight sun, they ran through town trying to capture the feel of the place.
“It was all very improvised and chaotic, but somehow just right,” explained Tudor.
“‘Rain’ is a song about eschewing capitalist hierarchies in favour of being connected to our community and land. Being in Dawson during a celebration of art, on the territory of the Trʼondëk Hwëchʼin First Nation, brought these values into sharp focus and it felt like a fitting place to shoot video for this song.”
That off-the-cuff approach matches the spirit of “Rain,” a Big Kill-produced song about leaving capitalist hierarchies behind in favour of being connected to community and land. Centring Shad in natural landscapes and inside the Palace Grand Theatre, which is a National Historic Site, “Rain” leans into those themes without over-explaining them, trusting the setting to carry the weight.
For Shad, the Yukon backdrop is both unexpected and perfectly aligned with the song’s message. He notes that the setting feels “incongruous with hip-hop in a cool way,” even as the naturalistic imagery “fits the message of the song perfectly.” Being on the territory of the Trʼondëk Hwëchʼin First Nation during a celebration of art brings the track’s values into sharp focus.
Shot and edited by Tudor, with support from Yasmine Renaud, the Klondike Institute of Arts & Culture, Megan Ramble, Corbin Murdoch, and the Palace Grand, “Rain” arrives as a vivid visual companion to Shad’s Start Anew album, released October 31, 2025 via Secret City Records. The result feels like a snapshot of a specific Yukon morning: bleary-eyed musicians racing the clock, chasing light between gigs and flights, and trusting instinct over elaborate setups to let the song’s core ideas shine through.
You can find “Rain” and Start Anew on Apple Music, Spotify, and various other digital streaming platforms.
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