Last week JUNO-nominated electronic artist Harrison released a brand new video for his track “Right Hook” off of Checkpoint Titanium.
For this video, Harrison teamed up with director Eva Michon to create a striking visual that shows how music (and more specifically – the beat) are a part of everything in the day-to-day. The video plays out as a visual time-keeping.
The film focuses on a lead female whose daily jogging routine aligns with the beat of Harrison’s song. As she carries on with her day, the video continues to keep pulse with the beat of “Right Hook”. Check out the video and scope our Q&A with Harrison below.
Q&A: Harrison
HipHopCanada: Start off by talking to me about what this record means to you on a personal level.
Harrison: The record meant a lot to me, because it was my first official LP. I wanted to look back on it in a few years and not be annoyed by it, so that was my goal for that.
HipHopCanada: What I love most about this video is how it so perfectly captures this idea that music is everywhere… and that the beat can be found in every day-to-day situation. Talk to me about the significance of that.
Harrison: I love working with Foley sounds, and recording sounds off my phone. Recognizing everything can make a sound – and even us having a heartbeat – is important to me. I think it’s important to see music everywhere. It keeps me inspired.
HipHopCanada: It’s really difficult to pin-point the underlying emotion on this track. It’s such an interesting mix of energetic up-tempo feels, heavier and more aggressive feels, and dreamy, floaty vibes. Where was your mind at when you made this and what feelings were driving the composition?
Harrison: The track is on the heavier side of things, yes. When I first made the bass loop, I listened to it for like three hours. It was the day after I put in the synth to make it less dark and more dance-y. I just wanted to make a song you could strut to.
HipHopCanada: Explain the track title “Right Hook” to me, and what that means to you.
Harrison: It’s called “Right Hook” because it also gave me the feeling of wanting to punch someone before more elements of the song.
Interview conducted by Sarah Jay for HipHopCanada
