American fast food chain Carl’s Jr. is doing something special for its customers this years to celebrate 4/20. At least in one location to start with.
According to Merry Jane, “Carl’s Jr. will dish out its new CBD-infused burger, dubbed Rocky Mountain High: CheeseBurger Delight,’ making it the first fast-food chain in the nation to sell weed-infused food.”
The promotion will last just a single day, with one lucky location in Denver, Colorado (where recreational weed has been legalized at the state level) getting to try it out. And if things go well today, Carl’s Jr. executives are going to be rolling the burger out to other locations, and in other states that are weed-friendly.
According to Business Insider, “the CheeseBurger Delight consists of two beef patties, topped with pickled jalapenos, pepper jack cheese, fries, and CBD-infused ‘Santa Fe Sauce.’”
In terms of being one Carl’s Jr. being one the first companies to potentially launch a CBD-infused item nationwide? “If anyone is going to do it, I would want Carl’s Jr. to do it,” said the aptly named Patty Trevino, the company’s senior vice president of brand marketing.
And the price of the new burger? $4.20 USD (roughly $5.61 CDN).
Via Carl’s Jr. on Twitter: “Today marked the single-day debut of our Rocky Mountain High Cheese Burger Delight in Denver, CO. Big shouts to our first customer Michael Blackwell as well as a few gentlemen who drove 850 freakin miles from St. Louis to take a bite outta history!”
