If it ain’t broke don’t fix it. With “I’m The One” being the first rap song to debut atop the Billboard Hot 100 since Eminem’s “Not Afraid,” seven years earlier, it’s no surprise that DJ Khaled has gone with the same winning formula for a catchy new single (minus Weezy) – Justin Bieber, Chance The Rapper and Quavo. You might say it was a “No Brainer.” Sorry.
But in all seriousness, “I’m The One” was a big record for everyone involved. It was the first number-one single on the Billboard Hot 100 for DJ Khaled, Chance the Rapper, and solo-Quavo, it put Lil Wayne back in the No. 1 for the first time since 2009, and was the fourth time Bieber had accomplished the feat. The track was released in April 2017 through Khaled’s We the Best and Epic Records as the second single off the accomplished producer’s tenth studio album, Grateful.
“Not only do we have another one,” DJ Khaled told Beats 1 host Zane Lowe, “this is going to be one of the biggest anthems in the world.”
“No Brainer” will be featured on Khaled’s eleventh studio project, Father of Asahd, which he announced back in March. The first single was supposed to be the Beyoncé, Jay-Z and Future-assisted “Top Off,” but it’s unclear if the track is still going to make the album’s final cut.
Either way, “No Brainer” might not see the same level of success as “I’m The One,” – the video already has close to 4 million views – but it’s definitely going to be a big anthem to play out the rest of the summer.
“I feel like every record I put out, I feel like it’s my most biggest. If I say it’s a single, I’m always gonna make sure it’s my most biggest.” – DJ Khaled
“No Brainer is HipHopCanada’s Song of the Day. You can find the song on Spotify, Apple Music and more.
Follow @DJKhaled on Instagram.
