Today, was an exciting day for Apple users as the company unveiled their new MacBook Pro and the third-generation of their popular AirPods.
You can find the official press releases below via the Apple Newsroom.
Game-changing MacBook Pro with M1 Pro and M1 Max delivers extraordinary performance and battery life, and features the world’s best notebook display
Apple today unveiled the completely reimagined MacBook Pro powered by the all-new M1 Pro and M1 Max — the first pro chips designed for the Mac. Available in 14- and 16-inch models, MacBook Pro delivers groundbreaking processing, graphics, and machine learning (ML) performance whether running on battery or plugged in, as well as amazing battery life — enabling workflows previously unimaginable on a notebook. The new MacBook Pro also features a stunning Liquid Retina XDR display, a wide range of ports for advanced connectivity, a 1080p FaceTime HD camera, and the best audio system in a notebook. Combined with macOS Monterey, which is engineered down to its core to take full advantage of M1 Pro and M1 Max, the user experience is simply unrivalled. Shattering the limits of what a notebook can do, MacBook Pro is designed for developers, photographers, filmmakers, 3D artists, scientists, music producers, and anyone who wants the world’s best notebook. The new MacBook Pro joins the 13-inch MacBook Pro with M1 to form the strongest lineup of pro notebooks ever. Customers can order the new 14- and 16-inch MacBook Pro models today, and they will be available beginning Tuesday, October 26.
“We set out to create the world’s best pro notebook, and today we’re excited to introduce the all-new MacBook Pro with M1 Pro and M1 Max — a game-changing combination of phenomenal performance, unrivalled battery life, and groundbreaking features,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “The all-new MacBook Pro adds a breathtaking XDR display, more ports like MagSafe 3, an advanced 1080p camera, and a sensational six-speaker sound system, all in a stunning new design. The new MacBook Pro simply has no equal and is by far the best pro notebook we’ve ever built.”
Two New Pro Chips, Game-Changing Performance
M1 Pro and M1 Max revolutionize the MacBook Pro experience and mark a huge step forward in the transition to Apple silicon on Mac. MacBook Pro with M1 Pro and M1 Max applies a system-on-a-chip (SoC) architecture to pro systems for the first time, featuring fast unified memory and increased memory bandwidth for unparalleled performance with best-in-class performance per watt and industry-leading power efficiency.
M1 Pro takes the groundbreaking architecture of M1 to a whole new level. Featuring a powerful up-to-10-core CPU with eight high-performance cores and two high-efficiency cores, along with an up-to-16-core GPU, M1 Pro delivers up to 70 percent faster CPU performance than M1, and up to 2x faster GPU performance. M1 Pro also delivers up to 200GB/s of memory bandwidth — nearly 3x the bandwidth of M1 — and supports up to 32GB of fast unified memory. Designed to dramatically speed up pro video workflows, M1 Pro adds a ProRes accelerator in the media engine, delivering unbelievably fast and power-efficient video processing.
M1 Max — the world’s most powerful chip for a pro notebook — builds on M1 Pro, taking its amazing capabilities even further. M1 Max features the same powerful 10-core CPU as M1 Pro, and doubles the GPU with up to a massive 32 cores for up to 4x faster GPU performance than M1. It also has up to 400GB/s of memory bandwidth — 2x that of M1 Pro and nearly 6x that of M1 — and up to 64GB of fast unified memory. With even the latest PC laptops topping out at 16GB of video memory, having this huge amount of memory available is game-changing for pro workloads, allowing pros to do things that were previously unimaginable on a notebook. 3D artists on the new MacBook Pro can now easily work with extreme geometry and textures in scenes that pro PC laptops can’t even run.1 M1 Max also offers an enhanced media engine that features two ProRes accelerators for even higher multi-stream performance. As a result, pros can edit up to 30 streams of 4K ProRes video or up to seven streams of 8K ProRes video in Final Cut Pro — more streams than on a 28-core Mac Pro with Afterburner. And for the first time on any Mac, video editors can grade colour in HDR on 8K ProRes 4444 video on battery when they’re miles away from the edit bay.
Head to Apple.com for more details.
Introducing the next generation of AirPods: The world’s most popular wireless headphones just got better
Apple today announced the third generation of AirPods featuring spatial audio, delivering advanced features and a magical experience in a new contoured design. By combining the power of the H1 chip with an Apple-designed acoustic system, the new AirPods use computational audio to deliver breakthrough sound with Adaptive EQ. Users can enjoy spatial audio featuring Dolby Atmos in Apple Music, movies, and tv shows, along with dynamic head tracking, across Apple devices. The new AirPods are resistant to sweat and water, and feature a force sensor for easy and intuitive control of music and phone calls. The extended battery life enables up to six hours of listening time1 and up to 30 hours of total listening time with the convenient charging case. AirPods (3rd generation) join the world’s most popular family of headphones and are available to order starting today, and in stores beginning Tuesday, October 26.
“AirPods forever changed wireless headphones with their groundbreaking design, incredible sound, and magical experience,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “We are excited to introduce the next generation of AirPods, featuring unrivalled sound through Adaptive EQ and spatial audio with dynamic head tracking, along with seamless interaction between Apple devices — making the world’s best-selling headphones even better.”
All-New Design
The new design of AirPods is lightweight and contoured, sitting at just the right angle for comfort and to direct audio into the ear. For a more subtle appearance, the stem is shorter than the previous generation and features the same intuitive force sensor as AirPods Pro for media control. The new AirPods are resistant to both sweat and water, with an IPX4 rating for both the earbuds and the charging case.
Breakthrough Audio Features
AirPods (3rd generation) build on the great sound quality that AirPods are known for, starting with a custom driver and a high dynamic range amplifier that together produce powerful bass with crisp, clean high frequencies. The microphone is covered by an acoustic mesh to help reduce the sound of wind, so the speaker’s voice comes across distinctly on calls. AirPods also feature AAC-ELD, a superior speech codec that offers full HD voice quality, providing clear, natural communication for FaceTime calls.
The new AirPods use computational audio to bring the breakthrough experiences that customers love on AirPods Pro and AirPods Max — like Adaptive EQ and spatial audio with dynamic head tracking — to even more people.
For an optimal listening experience with rich detail, the new AirPods feature Adaptive EQ that tunes sound in real time based on how AirPods fit in the user’s ear. An inward-facing microphone monitors for sound, and then Adaptive EQ, powered by computational audio, tunes the low and mid frequencies to account for what may be lost due to variances in fit.
Spatial audio creates a three-dimensional theatre-like experience, placing sound virtually anywhere in space, and with Dolby Atmos, AirPods have never sounded better. Users can also enjoy this multi-level experience with dynamic head tracking, so music, video, and even Group FaceTime calls feel more immersive than ever before. Using advanced spatial audio algorithms, and by applying directional audio filters to subtly adjust the frequencies that each ear receives, the new AirPods can place sound all around the user.
Magical Experience
With one-touch setup that automatically pairs AirPods with other Apple devices, users can effortlessly enjoy music throughout the day. Audio Sharing allows listeners to share the audio stream between two sets of AirPods, AirPods Pro, or AirPods Max, while using iPhone, iPad, iPod touch, or Apple TV.
A new skin-detect sensor accurately discerns if AirPods are in the ear — versus in a pocket or on a table — and pauses playback when removed. To help with sound clarity, beamforming microphones block out ambient noise and focus on the user’s voice, while users can also enjoy a hands-free experience by simply saying “Hey Siri” for requests.
Head to Apple.com for more details.
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