Evolution of Owl Perception: Drake’s Influence & the Mourning of Flaco in NYC Reflect a Shift

For centuries, owls have often been seen as harbingers of misfortune across various cultures worldwide, including in the United States. This perception has deep historical roots, with many societies attributing ominous significance to these nocturnal birds. However, the recent widespread mourning for Flaco, an owl in New York, illustrates a significant shift in public sentiment towards these creatures.

The story of Flaco, an owl that escaped from the Central Park Zoo, captivated many New Yorkers. His journey and the public’s reaction to it highlight a broader change in how owls are viewed in contemporary culture. Unlike the past, where owls were often associated with negative superstitions, the public’s concern for Flaco’s wellbeing signifies a move towards a more empathetic and positive perception of these birds. Since the passing of Flaco, the beloved Eurasian eagle-owl, on February 23, 2024, following a collision with a building, New York City has been engulfed in mourning. Flaco had managed to live independently for more than a year after his escape, becoming a citywide fascination.

In tribute, mourners have been placing notes and flowers at the foot of an ancient oak tree in Central Park, a spot Flaco was fond of. A petition for a memorial statue in his memory has garnered thousands of signatures. He was also commemorated by figure skaters with a performance titled “Fly. Be Free.”

This transformation in perception is not isolated. It can be seen in popular culture as well, most notably through Canadian rapper Drake’s adoption of the owl as the logo for his brand, October’s Very Own (OVO). The owl symbol on OVO merchandise has become iconic, contributing to the rebranding of the owl’s image from one of bad luck to one of coolness and mystique.