TLDR: In a viral No Jumper interview, Hitta J3, a Kendrick Lamar affiliate, downplayed the rumored beef between Kendrick and Drake, calling it mere entertainment. He explained the rivalry as a competitive, business-driven narrative, not deep-seated animosity. Despite Adam22’s pressing questions about jabs exchanged and real-world consequences, Hitta J3 dismissed the feud as part of the music industry’s strategy to capture attention.
In an electrifying interview that quickly went viral, West Coast rapper Hitta J3 sat down with Adam22 on No Jumper, addressing the long-rumoured tension between two of hip-hop’s biggest titans: Kendrick Lamar and Drake. With Adam22’s knack for pulling out the juiciest details, he dove right into the topic fans have been speculating over for years — how real is the beef between the Compton wordsmith and Toronto’s chart-topping superstar?
“That was just a thing between two rappers,” Hitta J3 said, laughing off the feud. “Two competitive artists, that’s all that was.”
Adam22 pressed further, echoing the accusations that flew during the height of the Kendrick-Drake back-and-forth. “So, when he’s telling him that he’s not really Black, and he’s a culture vulture, and he’s destroying the culture, and he’s a pedophile, and he doesn’t really respect women, that’s all just…” questioned Adam, referring to the jabs that had fans thinking the beef might have cut deeper than mere music.
“It’s the music, entertainment,” Hitta J3 replied coolly. “We’ve got to learn to separate entertainment, business, and politics. It’s three different things.”
The conversation hit a peak when Adam22 brought up another claim from the feud — that Kendrick once implied Drake had a daughter. Hitta J3 brushed it off with a laugh, refusing to dive into the gossip. “I’m not doing this,” he said, though clearly amused.
“For once, can’t something just be about hip-hop, rapping, and battle?” Hitta J3 mused, adding that no real fallout came from the back-and-forth. But Adam22 quickly reminded him that the situation wasn’t without collateral damage, pointing to an incident where a security guard was shot.
“That has nothing to do with what we got going on,” Hitta J3 insisted, doubling down on his stance that the so-called beef was more spectacle than substance.
“You’ve gotta do what you’ve got to do to get the people ears and eyes,” he continued. “Hey, that’s all it is, that’s all it is. The Internet is a weapon now. Y’all say anything, it’s cool. So now, someone say something everything is hurtful and harmful, and everyone take it offensive. Man, get out y’all feelings.”
With those words, Hitta J3 solidified his message — in today’s rap game, sometimes what’s hyped as war could be nothing more than clever marketing. It remains to be seen what Drake / OVO think of Hitta J3’s claims.
You can find the full interview below. You can find the exchange about Drake roughly 2 hours and 2 minutes into the conversation, which is the beginning of the last chapter of the lengthy interview.
