After going quiet for almost six months, HipHopMadness is suddenly on a roll again. Today, the channel released their fifth new video since mid-October with a look at hip-hop’s most hated subgenre, frat rap.
The video looks at several artists that have been associated with the ‘frat rap’ brand including Asher Roth, Lil Nicky, Sam Adams, and even the late great Mac Miller, who went to great lengths to distance himself from the descriptor claiming the comparison was only made to his skin colour.
“First impressions are everything. And in hip-hop, your entry into the game can haunt you forever. When it comes to white rappers in hip-hop, the only way for them to be accepted is to differentiate themselves either through their music or personality. Take Eminem for example, his combination of blistering rhymes and showmanship made it easy for audiences to accept him as a unique commodity, while for New York’s El-P, he was such and outsider in both his sound and subject matter that he was undeniable.
In today’s landscape, Post Malone has gotten by on a melodic flow that peers deep into his fan’s soul, while making beer pong and Marlboros into his public image. But where that love of partying is exhibited in his life and live performances, it doesn’t define his music. But long before White Iverson hit airwaves, there was a genre that solely relied on the beer-fueled experiences of young Caucasian males such as Post. It was known as frat rap and now, you’d be hard pushed to find a movement in hip-hop that was as hated.” – HipHopMadness
The new video, roughly eight minutes in length, was written by Robert Blair and narrated by Spencer Pearman. It was edited by Roman Bill and music was supplied by Josh Petruccio.
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