TLDR: As part of his album rollout, Drake has released 14 music videos in just hours, highlighting key tracks and Canadian production ties. Twelve videos, including an animated one, come in support of ICEMAN while one video supports Habibti. You can find all 14 videos embedded below.
In the span of roughly 12 to 13 hours, Drake has unloaded a flood of visuals to match his triple-album release, turning the ICEMAN rollout into something closer to a full-on media takeover. What started with “Plot Twist” quickly escalated into a rapid sequence of drops, with 14 music videos now live on his official YouTube channel. Twelve of those visuals come from ICEMAN, with a pair of entries tied to Habibti — nothing new for Maid of Honour, as of yet.
The pace alone is hard to ignore, but it’s the spread of records getting visual support that really defines the moment. Tracks like “Make Them Know,” already pushing past 100,000 views in just a few hours, and “National Treasures” and “Plot Twist,” both of which have already crossed the million-view mark, show how quickly the rollout is connecting. It’s also worth noting that both of those early standouts are backed by Canadian production, further highlighting the country’s influence across the project.
At the same time, songs like “Burning Bridges” are rapidly climbing toward that same threshold, closing in on seven figures within the first day.
Beyond the numbers, the selection of songs getting visuals paints a clear picture of the ICEMAN identity. “Whisper My Name” leans into cold, confrontational energy, with Drake doubling down on themes of fame, loyalty, and staying untouchable. “Janice STFU” shifts into a more personal space, pushing back on rumours and online narratives while balancing a late-night R&B tone with sharper moments of frustration. Meanwhile, “Burning Bridges” captures the emotional tension between relationships and success, reflecting on the cost of staying at the top.
Production plays a major role across the rollout, and there’s a strong Canadian presence throughout the project. Some of the Canadian producers involved include Noah “40” Shebib, Boi-1da, DRTWRK, MannyManhattan, Maneesh, London Cyr, Nasamadeit, 9Jay, and rl, among others. Their contributions can be felt across multiple tracks that have already received visual treatment, reinforcing the foundation of Drake’s sound while still allowing for a wide range of collaborators.
That balance shows up clearly in records like “Shabang,” produced by 40 and Maneesh, and “Little Birdie,” which again ties back to 40 alongside DJ Frisco954 and rl. Elsewhere, “Make Them Remember” brings in Boi-1da and DRTWRK, while “Ran To Atlanta” includes Canadian producer 9Jay within a larger, stacked production lineup. Even “Whisper My Name” carries Canadian influence through London Cyr, while “Dust” highlights MannyManhattan’s contribution.
Outside of ICEMAN, “Slap The City” offers a quick detour into the Habibti sound, featuring Qendresa and production from Noel Cadastre, adding another Canadian name into the mix. Drake has also since added a visual for “Gen 5,” produced by Canadian names rl and London Cyr alongside 2one2, giving Habibti a second entry in the rollout. Both tracks still fit within the broader release, showing how the three projects are being pushed simultaneously.
Altogether, the release of 14 videos in just over half a day feels less like a traditional music video strategy and more like a content surge designed to dominate attention across platforms. Whether it’s the immediate traction of “Make Them Know,” the viral push behind “Plot Twist,” or the steady climb of tracks like “Burning Bridges,” Drake has turned this rollout into something that’s as much about volume as it is about visibility.
And with more eyes now locked onto the ICEMAN era, it’s clear this isn’t just about dropping music, it’s about controlling the conversation around it and shaping the entire narrative.
You can find all 14 videos below, as well as available song production credits.
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